What is SEO?
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Quantity of traffic.
You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic.
Instead you want to attract visitors who are genuinely interested in products that you offer.
Quality of traffic.
Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
That’s true. But have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1’s and 0’s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
There are a lot of factors that go into a search engine’s algorithm, and here’s how a group of experts ranked their importance: